Electrik Ale Experiment - Idol Monkey
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Electrik Ale Experiment

Under the slogan “Brewed by us.”, The Electrik Ale Experiment was set up  to produce bespoke modern tasting, cask conditioned ales.

Crafted using a mixture of influences from American style pale-ales to Yorkshire Stouts. The ingredients have been hand picked by the barmen themselves to ensure an authentic tasting, characteristic beer.

For the release of the BrightSpark, a series of retro styled, hand crafted font clips & glasses were designed with Savwo screen printers, to be used in conjunction with the ales. With the huge success of BrightSpark, Blackout and LiveWire were quickly added to the collection.


Art Direction, Design