Idol Monkey | Reimagine London: World Car Free Day
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Reimagine London: World Car Free Day

We partnered with Transport for London (TFL) and the Greater London Authority (GLA) to deliver the city’s most spectacular World Car Free Day celebration to date, transforming the City of London into a vibrant public festival. Our creative and logistical efforts invited both locals and visitors to experience London from a fresh perspective—one special day marked by clean air, open roads, and entertainment for 150,000 attendees.

To encourage lasting changes in urban mobility, we offered free public bikes and ‘pedal taxi’ rides, showcasing the potential for a car-free city. Early that Sunday morning, we closed 27 kilometers of central city roads, creating ample space for enjoyment and exploration.

Throughout the day, we managed and coordinated over 30 activation sites and more than 70 live performances, ensuring a dynamic and engaging experience for everyone.


Design, Experience