Idol Monkey | Reimagine London: World Car Free Day
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Reimagine London: World Car Free Day

We worked with TFL and GLA to deliver London’s biggest World Car Free Day celebrations yet, delivering creative and logistics to transform the City of London into a mass public celebration.

We invited locals and visitors alike to do by exploring London from a unique perspective – one special day of clean air, open roads, fun and entertainment for 150,000 people. Free public bikes and ‘pedal taxi’ rides helped to kick off the incentive to really change the scene on London’s roads beyond Car Free Day.

After closing 27km of city center roads early that Sunday morning, we had a lot of space to fill with fun activities. We managed and coordinated over 30 activation sites and more than 70 live performances.

Your city. Car free.


Design, Experience